This is the part where
I tell you I'm awesome.
kat_liljegren_resume.pdf
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  • I have 8+ years of experience working as a creative strategist, writer, and designer. 
  • I learned to think big and write short as a copywriter at a 25-year-young conceptual ad agency. 
  • I beefed up my technical chops at COPIOUS, the fastest-growing digital agency in Portland, OR.
  • I'm cross-trained in design. This helps me think deeper into creative executions and collaborate efficiently with design teams.
EXPERIENCE 
2016 
  • Concepted and produced stop-motion video, combining both live-action photography and illustrated animation, to tell the brand story of a local nonprofit that delivers children's mental healthcare in SW Washington.
  • Led UX/UI creation of cross-platform (responsive) Blog for long time client breaking into the B2C space with a new product offering.
  • Designed suite of infographics to quickly convey complex findings of a study conducted by an Inc. 500 company.
  • Launched Privilege for Good a website aggragating practical, actionable, "how-to" style solutions for individuals wishing to combat homophobia, xenophobia, racism and sexism in daily life.
  • Slurped Pho for breakfast on the streets of Vietnam. Ate bignets with chicory coffee in the French Quarter, strolled along the bayou and grooved to jazz on Frenchman Street. Learned to two-step on the dancefloor in Austin. Set and broke multiple personal-bests rock climbing at Smith Rock State Park. Rappelled off a 20-story building in downtown Portland in support of Girls Inc.

2015 
  • Led the creation of a new consumer-facing brand — from concept through execution — for long-time client and fastest-growing leader in identity protection.
  • Facilitated a Voice & Tone discovery workshop based around the design thinking methodology for the Oregon wing of a national nonprofit organization. We then brought the brand voice to life through a customizable suite of high-impact collateral pieces.
  • Designed and built an iPad-friendly interactive quoting tool to help a long-time client's sales reps be more efficient and impactful in the field.
  • ​Launched one of the millions of paper lanterns that fill the sky at the Yi Peng festival in Thailand. Hiked through thousand-year-old rice terraces in the Philippines. Watched a massive sea turtle lay her eggs by moonlight on the beach in Indonesia. Rang in the New Year watching fireworks over the Mekong River in Laos.

​2014 
  • Designed a user experience (UX) and interactive wireframes to help a local banking legend (often called the "World's Greatest Bank") revolutionize the way people shop for banking products.
  • Led a complete collateral redesign for a long-time client to support the rollout of a visual re-branding effort. From sales sheets to landing pages to trade show booths — they're looking sharper than ever.
  • Launched integrated content marketing campaign for the same long-time client, centered around a sales-driving interactive download (which was also designed and produced by yours truly.)
  • Volunteered for three months in Izmir, Turkey helping university students acquire interview skills, job readiness training, and improve their English language abilities.

2013 
  • Facilitated 2014 Marketing Plan development for Portland-based software company, using Design Thinking methodology to effectively identified goals and obstacles, assess past and current efforts, explore new directions, distill findings, and set a measurable path for the year ahead — right down to quarterly action item assignments and deadlines.
  • Planned and launched integrated creative marketing campaign for Inc. 500 company.
  • Concepted and designed integrated event marketing experience, including 40-foot trade show booth, pre-marketing email campaign, entertainment advertisement, and post-event followup.
  • Wrote and designed a suite of print and digital marketing materials to help a long-time client roll out a new product offering.
  • Drove 3,673.5 miles through eight states in 18 days — by myself — camping, climbing and hiking the whole way.

Creative & Social Strategist
COPIOUS, Portland, OR 
November 2010 – May 2013
  • Distilled analytics, research, market insight, and client needs to form actionable strategies for a range of digital projects, including: web and mobile apps, videos, email marketing, blog and social media strategy, and online marketing campaigns.
  • Expanded agency’s content services offering to include: voice and tone style guides, qualitative content audits, and web content production plans.
  • Lead content strategy and execution for a range of digital projects, including: web and mobile apps, email marketing, blog and social media strategy, and online marketing campaigns.
  • Earned merit-based compensation increases totaling 31% over 31-month tenure.

Creative 
The Meyocks Group, Des Moines, IA 
July 2008 – October 2010 
  • Served as chief copywriter for Delta Dental of Illinois and Acute Care, the latter of which I helped win in a new business pitch. 
  • Developed and promoted summer internship program resulting in 277 applications from students across the country during its inaugural run. 
  • Spearheaded a complete overhaul of agency’s website, developing copy and imagery, overseeing site functionality and coordinating portfolio logistics. 
  • Contributed copy, concepts, tactics, and design executions to a range of projects for clients within the food, agriculture, and health industries. 
  • Earned over 9% compensation increase and $5,000 in merit-based bonuses, due to personal productivity and contributions to the agency. 
  • Awarded Bravery Award by account team member for can-do attitude, flexibility and hard-working nature. 

Freelancer / Sole Proprietor
SkatKat Design
May 2006 – October 2010
  • Implemented conceptual identities for small and startup businesses, including: NeuNet Technologies, Rug Bug Eco Flooring, and Active Chiropractic Clinic. 
  • Maintained consistent style while extending materials for Thrive St. Louis, including quarterly newsletters, invitations, advertising, and collateral. 
  • Drew on internship experience to bring added expertise as copy editor for Jamaican destination wedding guidebook. 

Event Coordination Intern 
Atlantis Traduzione, Florence, Italy
Summer 2007
  • Served as “go-to problem solver” at combination destination wedding planner and translation service — calming a panicking bride one moment, finding an appetizing way to say “boiled goat stomach” the next. 
  • Created video and online marketing materials to better showcase available services. 

TRAINING & EDUCATION 
Design Thinking Workshop
COPIOUS / Kord Davis
April 2013

B.A., Journalism and Mass Communication
Drake University, Des Moines, IA
Graduated May 2008 
Major: Creative Advertising Concentration: Design

Alpha Delta Sigma, member
AAF honors fraternity

Scuola Lorenzo de’ Medici
Florence, Italy
Fall 2006
Area of Study: Studio Art and Photography

AWARDS
Internet Advertising Competition
2013 - Best Energy Online Video: Facts About Fracking
2013 - Best Manufacturing Integrated Ad Campaign: Share Your PCB Story
2013 - Outstanding Online Video: NW Natural Gingerbread Stop Motion
2012 - Best B2B Integrated Ad Campaign: ID Experts' Breach Giveaway
2012 - Best Energy Online Newsletter: NW Natural Comfort Zone
2012 - Best Events Email Message: COPIOUS 10th Anniversary Open House

Davey Awards
2011 - Silver, Best Art Direction: COPIOUS Lite-Brite Holiday
2011 - Silver, Best Website - Small Business: COPIOUS website
2011 - Silver, Best Mobile Website - Self Promotion: COPIOUS mobile site

AMA Marketing Award of Excellence (MAX)
2013 - Best Social Campaign: Share Your PCB Story

WebAward
2012 - Outstanding Website: Unitus Credit Union

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