Kat Liljegren
  • What I Do
    • Visual Problem Solving
    • Content Marketing
    • Brand Storytelling
    • Ideas for Hire
  • portfolio
  • resume
  • contact
UNLOCK THE POWER OF

Visual Thinking

Start solving problems better, faster, and painlessly.

Have you ever sat in a meeting, wrestling with a problem and getting nowhere? There are too many factors, too many competing stake holders to evaluate at once. You feel like a solution is out there, but the team is struggling to balance and prioritize the many considerations. 

A "visual thinking" workshop is the exact opposite. 

Visual Thinking is a framework to help teams:
  1. Unpack complex concepts
  2. Organize and prioritize multiple considerations
  3. Drive informed decision making
  4. Stay on the same page & bake-in consensus

I've led Visual Thinking Workshops to:
  • Define brand identity & archetype
  • ​Identify target audience & personas
  • Plot out marketing plan for coming year
  • Brainstorm trade show theme and experience
Visual thinking is the future of business problem solving. ...it gives us entirely new ways to discover hidden ideas, develop those ideas intuitively, and then share those ideas with other people in a way they are simply going to “get”.
— Dan Roam (author of international bestseller, "The Back of the Napkin: Solving Problems and Selling Ideas with Pictures")
Liked the creativity it pushed in the team!"
— Client, Yearly Marketing Plan Workshop

Experience

MARKETING PLAN - Created actionable week-by-week plan to hit key objectives and annual marketing goals.
BRAND IDENTITY - Explored brand identity using archetypes and personas. Used to inform visual refresh.
BRAND VOICE - Defined brand voice and tone, which informed a new brand writing guide.

    Let's get started:

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  • What I Do
    • Visual Problem Solving
    • Content Marketing
    • Brand Storytelling
    • Ideas for Hire
  • portfolio
  • resume
  • contact